Jordan Terrell Carter (born September 13, 1995), known as Playboi Carti, is an influential American rapper, singer, and songwriter from Atlanta known for his "baby voice" style, minimalist lyrics, and fashion-forward aesthetic.
Rising through SoundCloud with hits like "Magnolia" (2017), he achieved critical and commercial success with albums Die Lit (2018) and the chart-topping Whole Lotta Red (2020).
Fashion and modeling
Carter's fashion style is one of the main features of his public image.[114] He has called himself a "thrift store kid" and often prefers vintage garments.
GQ has defined Carter as the "leader of a youth style", and said that he represents a stylistic midpoint between the "fashion gloss of ASAP Mob, the punk-rock attitude of Lil Uzi Vert, and the playful camp of Lil Yachty."
Carter's favorite designer label is Balmain and his favorite designer is Raf Simons, whom he met at a 2017 fashion show in New York City.
Carter is featured on the song "Raf" by ASAP Mob, which was dedicated to Raf Simons.
The music video for the song included Carter, ASAP Rocky, and Quavo wearing rare Raf Simons-designed clothing.
In 2017, Carter told Vogue that he considers Kanye West and ASAP Rocky his fashion inspirations.
Carter has modeled numerous times, including Louis Vuitton at Paris Fashion Week, Kanye West's Yeezy Season 5, VFiles, and Drake's OVO Lookbook alongside Ian Connor and John Ross.
Voice
Carter is recognized for his unique vocal delivery, often described as a "baby voice" technique that captures attention with its high-pitched, unclear pronunciations.
He has used this technique on popular songs such as "Almeda" with Solange, "Earfquake" with Tyler, the Creator, and "Pissy Pamper" with Young Nudy and Pi'erre Bourne.
After the release of Whole Lotta Red, he has also experimented with various metal-inspired vocalizations, such as his coarse "deep voice" first being displayed on the song "Mr Miyagi" with Kanye West and Future, later being displayed on other songs like Travis Scott's "Fein", the collaborative single "Type Shit" with Future, Metro Boomin, and Scott, and Camila Cabello's "I Luv It", and later appearing on Carter's third album, Music.
The New York Times noted that Carter's style seems to emphasize performance and persona over conventional rapping skills, allowing him to create a captivating experience for listeners.
His aesthetic choices often incorporate Satanic imagery and vampire influences.
Usage in media
On November 24, 2025, popular battle royale game, Fortnite announced that they would be hosting an in-game collaboration with Carter.
Additionally, it was announced that Carter would have his own skin and will also feature an in-game event, along with several emotes using Carter's tracks.
On November 29, 2025, Carter's skin was officially revealed during the Zero Hour Event.
On December 11, Carter's Fortnite bundle released.
